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Wikinomics - How mass collaboration changes everything

Jade Wood - Wednesday, February 09, 2011
Courtesy of World Vision I attended a guest lecture by Andrew Jones a kiwi (New Zealander) who travels around the world in a truck with his family as blogs as he goes. He's a bit of a guru on social media so I went along to see if I could learn anything. And I did - he talked briefly about something I hadn't heard of before so I took a note and have just looked it up. It's a book call Wikinomics. In fact there's a further book now called Macrowikinomics.

From wikipedia:
It (Macrowikinomics) explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful. According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally. The use of mass collaboration in a business environment, in recent history, can be seen as an extension of the trend in business to outsource: externalize formerly internal business functions to other business entities. The difference however is that instead of an organized business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem. This kind of outsourcing is also referred to as crowdsourcing, to reflect this difference. This can be incentivized by a reward system, though it is not required.

So I'll be buying the book and I'll give you my review when I finish. For the meantime here's an interview of Don Tapscott:

UPDATE: looks like the reviews on Amazon are a bit depressing, so maybe I won't read it.. Seems like the book is really long and convoluted. Perhaps best to read the wikipedia entry and watch the videos.





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